Blogs

I’m always drawn to thinkers who challenge the obvious, and Rory Sutherland has been doing exactly that again in a recent talk at the Retail Media Summit. What I like about his approach is that it’s never about chasing the latest trend. It’s about understanding what really drives people to act, and half the time, […].

With more channels, more platforms and more “quick wins” than ever, many businesses dive into tactics first. But Mark Ritson, Marketing Week and Mini MBA warns: without strategy, tactics become noise. The Warning Mark Ritson writes: “Marketing strategy is where we play and how we win … Tactics are how we then deliver on the […].

Amid the tools, metrics and channels, Gary Vaynerchuk, Chairman of VaynerX, the CEO of VaynerMedia, and Creator and CEO of VeeFriends, and 6x New York Times Best Selling Author, reminds us of a simple truth: marketing still boils down to genuine care. Care for your customers, your message, and your process. “The best marketing strategy […].

Based on Simon Sinek’s Golden Circle: “People don’t buy what you do; they buy why you do it.” Simon Sinek, motivational speaker and organisational consultant, author of ‘ Start with Why’ In sectors like property, construction and professional services, the “what” often feels obvious: build homes, cut concrete, create steel structures, survey properties, deliver consultancy.

Based on Mark Ritson’s Bothism concept Published originally in Marketing Week, “Bothism is the cure for marketers’ fascination with pointless conflict.” Marketing Week+2Articles of Interest+2 Intro In many businesses I speak to, especially in property, construction, and professional services, the marketing discussion still sounds like “digital or print”, “brand or activation/ tactical”, “short‑term or long‑term”.